Parks Associates releases New White Paper - Consumer Research and Femtocells

Parks Associates recently released a new white paper, U.S. Consumer Attitudes on In-Home Mobile Services and Femtocells.

The consumer research and analysis described in this white paper were commissioned by the Femto Forum on behalf of its members. The Femto Forum is a not-for-profit membership organization founded in 2007 to promote femtocell deployment worldwide.

Femtocells are small cellular base stations that improve in-building signal coverage by integrating existing core mobile networks with broadband infrastructure. This white paper addresses highlights from the study that determined consumer perceptions and interest in in-home mobile services and femtocell solutions.

Parks Associates' Senior Research Analyst speaks at Digital Media Pipeline '10

Parks Associates is supporting the Digital Media Pipeline on September 15 in Los Angeles, CA.

Brett Sappington, Senior Research Analyst, Parks Associates will be presenting on TV Services and consumer habits during the Research Session on Wednesday, September 15 from 11:40 AM – 12:45 PM.

Digital Media Pipeline offers an opportunity for digital retailers, content owners and aggregators, and technology and service providers to share learnings and experiences in the business of retailing digital entertainment. This young industry is growing quickly, and new technologies and new business models are developing and testing almost weekly. Digital Media Pipeline offers opportunities for collaboration among partners in the supply chain.

For more information, click here.