Parks Associates supports Cable Show 2010

Parks Associates is supporting The Cable Show 2010 from May 11-13 in Los Angeles.

The Cable Show 2010, hosted by the National Cable & Telecommunication Association (NCTA), is your three-day immersion into everything cable can do. The people, the platforms and the potential for new business growth are all here, along with the invaluable attributes only a live event like The Cable Show can deliver.

Cable Show Lunch -- Engaging the Consumer: Opportunities and Challenges in the Evolution of TV

Going to the Cable Show?

Join research firm Parks Associates at a lunch presentation, Engaging the Consumer: Opportunities and Challenges in the Evolution of TV, on Thursday, April 2 at 12:45.
Sponsored by Macrovision and Hosted by Parks Associates

Moderated by: Jayant Dasari, Research Analyst, Parks Associates

Speakers include:
Bob Benya, Senior VP, Video Product Strategy, Time Warner Cable
Jeff Bonin, Vice President & GM, Alticast
Richard Bullwinkle, Chief Evangelist, Macrovision
David Grubb, VP Business Development, Motorola
Steve Necessary, VP Video Strategy, Cox Communications

REQUEST INVITATION TO ATTEND:
http://parksassociates.com/cableshow/

This special lunch session, sponsored by Macrovision, discusses the challenges for operators as they develop and deploy innovative services and business models. In addition, the participants will address the impact of open standards such as tru2way, both in the short term on operators’ ability to develop interactive applications and their long-term influence on the evolution of the TV viewing experience.

One-third of U.S. broadband households interested in connected set-top

Parks Associates special session at Cable Show presents best strategies for service providers --

Connected set-top boxes are growing in popularity, with 33% of all U.S. broadband households interested in this platform, according to Parks Associates. The international research firm notes this news is good for service providers, which have this device at the core of their current service strategies.

Parks Associates is hosting a special lunch session, Engaging the Consumer: Opportunities and Challenges in the Evolution of Television, sponsored by Macrovision, on Thursday, April 2, at the Cable Show in Washington, DC.

Session Speakers:
> Bob Benya, SVP, Video Product Strategy, Time Warner Cable
> Jeff Bonin, VP & GM, Alticast
> Richard Bullwinkle, Chief Evangelist, Macrovision
> David Grubb, VP Consumer Strategies, Motorola
> Steve Necessary, VP Video Strategy, Cox Communications

Panelists will address challenges in building ARPU and best strategies in developing innovative television services that will interest consumers and lower churn.

“The cable providers have a unique challenge – continuing to innovate at the pace that consumers are adopting new forms of entertainment technologies that may not currently be available through their provider,” said Richard Bullwinkle, chief evangelist for Macrovision. “Many of the new technologies out in the market now have generated great interest, but for these emerging technologies to be a viable solution for the end consumer, they need to be deployed to the mass market – cable can provide this.”

“Up to 7% of broadband households are willing to pay $3-$6 more per month for a connected STB,” said Jayant Dasari, analyst with Parks Associates and session moderator. “They want to stream music, view photos, and watch Web video through their television, and carriers can capture that consumer interest by leveraging the set-top to deploy these services.”

For more information on the session, and to request an invitation, go to http://www.parksassociates.com/cableshow

Parks Associates hosts special lunch session at The Cable Show, April 2

Parks Associates is supporting the Cable Show '09 from April 1-3, 2009 in Washington D.C.

Parks Associates Research Analyst, Jayant Dasari will be moderating a special lunch session Engaging the Consumer: Opportunities and Challenges in the Evolution of Television on April 2nd from 12:45 PM - 2:00 PM.

This special lunch session, sponsored by Macrovision, discusses the challenges for operators as they develop and deploy innovative services and business models. In addition, the participants will address the impact of open standards such as tru2way, both in the short term on operators’ ability to develop interactive applications and their long-term influence on the evolution of the TV viewing experience.

Confirmed speakers include:

>> Bob Benya, Senior VP, Video Product Strategy, Time Warner Cable
>> Richard Bullwinkle, Chief Evangelist, Macrovision
>> David Grubb, VP Business Development, Motorola
>> Jeff Bonin, Vice President & GM, Alticast
>> Steve Necessary, VP Video Strategy, Cox Communications

For more information about this special lunch session, click here.
Request invitation by clicking here.

The Cable Show '09 is the built-for-business event that brings together leaders spanning the wide-ranging telecommunications, digital media and television sectors. Whether you've got a cool WiMAX app, a smart idea for a VOD channel or a better way to manage IP bandwidth, the people you'll do business with are at The Cable Show. Join over 12,000 cable professionals on April 1-3, 2009 in Washington, DC for unparalleled opportunities.

Visit thecableshow.com for more information.

Over 33% of U.S. broadband households show strong interest in Web-enhanced features for connected TVs and set-tops

Service providers and manufacturers benefit from interest in widgets, VoD libraries --

Video-on-demand (VoD) libraries and widgets will be the first generation of video services driving adoption of connected television experiences in the U.S., according to international research firm Parks Associates. Consumer electronics manufacturers and service providers will benefit from higher margins and ARPU generation in providing these Web-like experiences via the television.

Parks Associates, in its new white paper From Boob Tube to YouTube: Consumers and TV, reports strong interest among U.S. broadband households for VoD libraries and TV widgets, which are Web-like displays that show customized news, weather, sports, or traffic information. In particular, 33% are interested in widgets, and almost 50% are interested in premium Web content, including TV shows and movies, through a connected set-top box.

Broadband households are growing accustomed to viewing video off the Internet. Demand for Web and user-generated content will increase, and those desires will influence their CE purchases and service provider choices. Widgets and VoD libraries will be the first in a long line of advanced video services people will want in their living rooms. Consumers respond favorably to enhanced interactive features and are willing to pay – either on the price of a television or as an additional subscription cost – for certain features. For manufacturers and service providers, creative, well-organized interactive services will be key to creating new value out of the television.

Parks Associates will present connected TV research at CONNECTIONS™ Europe in Nice, France, on March 31 and the Cable Show on April 1.


For more information, and to download From Boob Tube to YouTube: Consumers and TV, visit http://www.parksassociates.com/ .