Parks Associates Blog

Friday, October 30, 2009

Smart Energy Summit: Engaging the Consumer

Parks Associates is accepting submissions to be considered a speaker at the Smart Energy Summit, held in January, in Austin.

The agenda for Smart Energy Summit: Engaging the Consumer focuses on the roadmap for the emerging in-home energy management technology market, offering consumer and industry research and strategic insight:

Current status of REM and Smart Grid technologies
Consumer interest in REM solutions
Engaging the consumer: Strategies and tactics to communicate benefits successfully
Leveraging applications: Think energy ….and more
Impact of government stimulus and green initiatives
Technical and business requirements for succeeding in REM
Business strategies for utilities, manufacturers, installers, and service
providers
Unit and revenue forecasts for Smart Meters and REM residential solutions

More info: www.smartenergysummit2010.com

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Tuesday, July 15, 2008

Mid-level Aftermarket Entertainment Remotes Continue to Gain Market Share

U.S. households are increasingly looking to the remote control as their link to easing the complexity of control and search among the growing number of disparate systems in their homes, according to Aftermarket Entertainment: Universal Remote Controllers (Second Edition).

This new report from Parks Associates confirms and expands upon the trends identified in the 2006 first edition. These include the increasing desire and willingness of U.S. households to replace current remote controls with one that is more capable and can enhance their experiences with new entertainment systems.

The report provides purchase process details for aftermarket remotes, brand shares among U.S. Internet households, unit numbers and revenues for high-end remotes sold by dealers installing entertainment systems, and forecasts by product segment from 2007-2012. In addition, the report offers a segmentation of URC owners and recent buyers along with their ratings about key features important to their ultimate buying decisions.

The report also details continuing inhibitors and explores a few key strategies to increase consumer awareness and the willingness of TV manufacturers to offer different levels of remotes at the point of purchase.

Full Release available: http://newsroom.parksassociates.com/article_display.cfm?instance_code=parksassociates&article_id=5085

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