Parks Associates Blog

Monday, February 07, 2011

Google creates website templates for Google TV

The Google TV team published a couple of new design templates, as well as a still-in-beta Web UI library that Web designers can use to optimize their sites for Google TV.

Blockage of such "less-than-ideal" sites could actually have been what caused Google TV to have such a disappointing launch in the first place.

Within the first month of the service's availability on the Logitech Revue set top box, ABC, NBC, CBS, Fox, and Viacom all made their websites unavailable to Google TV. The idea was that this would limit users' access to only the sites that the content providers designed specifically for Google TV.

If you're a Web designer, you now have some easy tools to rebuild your video site with a pre-made "10-foot UI" for Google TV. All of the templates are open sourced under the Apache 2 license, and they support sites that utilize HTML5, JavaScript, CSS and Flash.

For the complete article, please click here.

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Tuesday, January 11, 2011

Disney, Yahoo Look at Internet TV

Walt Disney Co. is discussing making video from some of its television networks available on sets embedded with Yahoo Inc.'s Internet-TV software, people familiar with the matter said.

Such new offerings would propel Yahoo into a broader battle to use the Internet to bring premium content to digital TVs, amping up the competition with traditional cable-TV and satellite operators.

Companies including Apple Inc., Google Inc., and Cisco Systems Inc. have entered the race to combine Internet video and conventional TV in a variety of ways, including selling separate devices that attach to cable boxes and building software into cable boxes and new TV sets

Disney, for instance, is eager to test the water with new digital models for distributing video, according to the people familiar with the matter. And News Corp. is talking with companies including Samsung Electronics Co. about licensing TV shows and movies from 20th Century Fox's library for use on tablet computers and Internet-connected TVs, according to people familiar with the matter.

For the complete article, please click here.

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Tuesday, December 07, 2010

Microsoft eyes leap back into TV: sources

Microsoft Corp is about to jump back into the TV game. Only this time, it may aim at cable, satellite and phone companies.The software powerhouse has held talks with TV networks to create a new subscription-based TV service on its Xbox gaming console that would rival efforts by Google Inc, Apple Inc and Netflix Inc, sources told Reuters.

Microsoft's latest explorations after investments in MSNBC and WebTV come as efforts to redefine living room entertainment have accelerated in the past year, with technology companies seeking to offer lower cost alternatives to pricey pay-TV subscriptions.

One scenario under consideration by Microsoft is to create a new TV service on its Xbox gaming console that would establish a "virtual cable operator." The service would charge a monthly fee for access through the Xbox to networks such as ABC, NBC, Fox, CBS, ESPN or CNN, according to two sources familiar with the plans.

Other options include allowing cable subscribers to use the Xbox to watch shows with more interactive functions. Viewers could, for instance, message with friends over the console while viewing their favorite shows.

News of Microsoft's plans come as the pay-television industry are moving to allay investor concerns that consumers are fleeing expensive subscription packages for cheaper online services operated by companies such as Netflix Inc and Hulu, which both charge $7.99 per month for streamed shows and movies. The phenomenon is called "cord-cutting."

For the complete article, please click here.


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Monday, October 25, 2010

Can I rely solely on Internet streams to replace traditional TV? Netflix says yes, while the studios say no

Here are a couple of news items that show both sides of the potential "cord-cutting" story.

First, Netflix is reported to be trialing a streaming-only plan, costing $7.99 a month. Or, is it $8.99 a month?

At the same time, the studios are taking a harder stance to the availability of ad-supported streams of television shows, reports the Associated Press. Broadcasters took a big step toward eliminating free TV shows on the Web after they blocked access to their programming online this month to enforce their demands to be paid.

Recent actions by Fox, ABC, NBC and CBS in two separate fee disputes suggest that after a few years of experimenting with free, ad-supported viewing, broadcasters believe they can make more money from cable-TV providers if they hold back some programming online.

And, the rumor du joir regarding Hulu is that its Hulu Plus service fee may be cut in half, to $4.95 per month.

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