EU TV Markets: Progress of IPTV, VOD, DTT services

The Western European market for television service features a diverse set of offerings and regulations across nations. Terrestrial services are a common choice among consumers in all nations, but IPTV is making inroads in some areas, with France in particular serving as a worldwide leader in IPTV growth. The following is a brief overview of several key countries, with information and data from Parks Associates' recent report Television Services: Global Outlook (Second Edition).

The upcoming executive summit CONNECTIONS Europe™, November 15-16 in Amsterdam, will feature multiple sessions focused on advanced TV services and devices, including "Consumers and Connected Consumer Electronics," "Bringing the Content: Content Delivery and Control for Connected TVs," "Extending the Video Experience to Multiple Screens," and "Value-added Services & the Video Ecosystem." Register Today at www.connectionseurope.com.

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Spain prefers Analog TV

One and a half years before the analogue switch-off, scheduled for April 2010, Spaniards seem to be not very keen on DTT as most of them, 61.4 percent, still prefer to watch analogue TV, according to the latest viewing figures.

DTT got an average share of 17.4 percent in September, a record figure in its history but still very low in comparison with the allegedly high DTT take-up, with 37.4 percent of Spanish homes already enjoying DTT (of which 32.4 percent have an IDTV), according to the National Institute of Statistics (INE).

According to INE, TV penetration reaches 99.7 percent, with 21.4 percent receiving TV through satellite, 15 percent through cable and 4.6 percent via IPTV. INE's latest report also reveals that 51 percent of Spanish homes have access to the Internet, of which 43.5 percent (almost 6.6 million homes) through broadband via ADSL (67.9 percent) or cable (14.8 percent).