Parks Associates Blog

Thursday, February 24, 2011

Trends We Are Expecting to See in 2011 and Beyond

Connected products:

One popular theme among the products displayed at CES was the ability to be connected, whether to the Internet, other products, or a consumer’s smartphone. There were numerous products at CES that were designed to be part of a network, with the goal of delivering more useful, efficient, and compelling customer experiences. The television is one product that’s undergoing a major transformation, with virtually every TV manufacturer at CES displaying their web-connected televisions. These products have the ability to stream content and access applications such as Netflix, Pandora, and games.

The living room isn’t the only room that’s becoming more connected; the kitchen is also being overhauled to be “smarter” for consumers. Appliances in the near future will be able to take stock of the food in the kitchen, present meal suggestions based on those ingredients, and even guide consumers through the cooking process.

A new meaning of “green”:

Eco-friendly certainly isn’t a new product trend, but manufacturers are shifting the meaning of “green” to focus more on energy-efficiency than in the past.

Appliance manufacturers such as LG and Samsung are offering solutions that help consumers determine the best time to run their appliances. Panasonic’s version goes so far as to include solar panels, home fuel cells, an electric vehicle (EV) charging station and energy storage units.

Continued focus on digital health:

The digital health movement continues to move forward with products that marry cutting edge technologies with the growing need for medical devices that help consumers manage their health more actively and dynamically. Medical devices are becoming more and more like consumer electronics devices, with many wearable, mobile medical products already or soon to be on the market. Examples include smartphones that double as heart rate monitors and watches that have GPS locators to help keep track of elderly loved ones. There were also numerous therapeutic and diagnostic devices, medication monitoring equipment, and robotic prosthetics on display.

-- Content submitted by Home Toys

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