Nearly two-thirds of U.S. broadband households with a next-gen game console have connected it to Internet
PlayStation 3 and Xbox 360 have higher connectivity rates among the current generation of consoles, showing the power of multimedia offerings and popular game franchises in getting gamers online. Despite the Wii's built-in wireless capabilities, it has been less successful in getting users online due to less compelling online games and multimedia content. However, with its large installed base, it still is a significant player in this market.
Parks Associates forecasts households will connect more than 260 million game consoles worldwide to the Internet by 2015. Broadband connectivity enables new business models for game consoles and positions them as hubs for all household entertainment services. Both Microsoft and Sony are now leading providers of premium Internet video content and derive a large share of their gaming revenues from their digital video outlets.
Labels: call of duty, connected game consoles, madden nfl, Microsoft Xbox 360, Multimedia, online video, Parks Associates, pietro macchiarella, press release, Sony PlayStation 3
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