A Strategy Shift at Hulu? TWC and Bright House Expand ESPN Everywhere. Synacor Emphasizes TV Everywhere

More significant headlines from this week:

Hulu considers a strategy shift - becomes an online cable company? The Wall Street Journal had a very good article yesterday on the internal workings at Hulu. Among some of the inside conversations taking place: News Corp. (Fox) and Disney (ABC) are considering pulling free content from the site and offering more fee-based on-demand programming to other sites. Also, some at Hulu are considering turning the site into a "virtual cable network."

Time Warner and Bright House Cable Customers Get More ESPN Choices for TV Everywhere: Cable customers who subscribe to ESPN, ESPN2, ESPNU, ESPN Goal Line, or ESPN Buzzer Beater video subscription from these providers can now to watch a live stream of the same network online.

Synacor Establishes TV Everywhere Division: From CED Magazine, Synacor has created a division with a specific focus on TV Everywhere, particularly helping operators get their premium video offerings to mobile and portable devices. The company is expected to have solutions by Q2.