Parks Associates Blog

Monday, November 01, 2010

DIVA TV launches its Viewster consumer service

From Digital TV Europe, Diva TV's Viewster service has been launched in beta. I had blogged about DIVA TV in September.

The company has struck partnerships with TV manufacturers including LG, Loewe, Philips, Samsung and Sharp to promote the service. The Viewster service will initially be available in over 30 countries, according to the company. In addition to offering content via connected TVs, the service will be available to mobile users with Android phones, with Apple's iPhone and iPad to follow. Content can be purchased as single shows or as packages, with payment made via credit or debit card, mobile debit of PayPal. A subscription model is set to follow when Viewster is fully launched in the first quarter of next year.

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