Parks Associates Blog

Monday, November 01, 2010

3DFusion aims to remove glasses to watch 3D

A New York company is developing technology so that 3D images can be seen on high-definition screens without the need for viewers to wear special glasses.

3DFusion's technology allows users to watch 3D content on 2D screens from different angles, without glasses and without sacrificing image quality, according to the company. The underlying imaging technology includes firmware for televisions and software tools to remaster 2D or stereoscopic 3D signals.

The company will bring its technology to market in a few months. It will initially target business-specific areas such as digital signage, where the margins are high.

Secondary focus is being placed on the consumer market. The company is not yet ready to handle large volumes and thin margins generated from sales of consumer TV sets, Sorokin said. But the technology is not expensive to implement in existing TVs, so it could be licensed to manufacturers.

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