Parks Associates Blog

Friday, January 02, 2009

Could Video Games Score Bigger in 2009?

2009 could end up being an even better year for the video gamers. According to Mike Snider's recent USA Today article, "Video games score with variety," Grand Theft Auto IV & Mario Kart Wii sold 5 million copies.
With today gaming market so diverse, there is something for everyone whether it be crime fighting, cartoon racing or solving puzzles. Today, there are games that appeal to everyone. According to research and consulting firm Parks Associates, the number of U.S. households with at least one game console grew from 42.7 million in 2005 to 44.9 million in early 2008; in addition, more than 1/2 of adults and 97% of teenagers play games translating to 3/4 of U.S. consumers.
As more people are attracted to games, more games are introduced into the market. These gamers are now even segmented (social, dormant, occasional, etc.) Would you have thought 10 years ago we would be exercising by playing video games? And, now we have the Wii Fit to help use with those New Year's Resolutions! What will they think of next?
Stay tuned more exciting releases in 2009. Among the top list include: 1). Zelda and EA Sports' Active Fitness for Wii; 2). Killzone 2 and God of War III for PS3; and 3). Halo Wars and Halo 3 ODST (Orbital Drop Shock Trooper) for Xbox 360.



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7:03 PM  

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