Parks Associates Blog

Tuesday, December 30, 2008

U.S. consumer interest in home networking migrates to mobile and portable devices

Parks Associates survey identifies features driving demand for new digital cameras and mobile phones...

A new study from international research firm Parks Associates finds consumer demand for networking features will drive the next wave of consumer electronics purchasing, particularly for imaging and mobile devices such as digital cameras, photo frames, and mobile phones. Digital Media Evolution, a new survey from Parks Associates, finds nearly 50% of U.S. broadband households want a digital camera with networking capabilities, with nearly 40% similarly interested in a networked digital photo frame.
Digital Media Evolution is a nationwide survey of U.S. consumers in broadband households and focuses on 2008 consumer electronics purchases, including planned and completed holiday purchases. It also examines consumer interest in networked consumer electronics and willingness to pay a premium for connected devices.
Parks Associates will present research from this and other projects at CONNECTIONS™ Summit at CES, January 8-9, 2009. Visit http://www.connectionssummit.com/ for information. During CES, visit Parks Associates at Booth #25556, South Hall 2, Ground Floor.

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