Which Consumer Electronics Products May do Well this Holiday Season?
There's an interesting Reuters article today that provides a pessimistic outlook for consumer electronics sales this holiday shopping season. Given everything that consumers have faced this year - high gas prices, news about bank failures and financial institution bankruptcies, falling home values, and a $700 billion government bailout that may or may not occur - consumer sentiment regarding their purchase intentions these days is probably more negative than at any other point in the last few years.
We tested some consumer electronics purchase intentions with a survey in Q2 called Consumer Electronics Purchases: Quarterly Monitor, and I wrote a couple of blogs about which CE products appear to be more recession-proof than others. We currently have a survey in the field in five major European countries that is, among other things, looking at purchase intentions for a variety of CE products, including Blu-ray players.
Now, we're preparing a Holiday Intentions Survey that will be a specific look at consumers and what they may or may not planning to buy in the next few months. That should provide some interesting data.
We tested some consumer electronics purchase intentions with a survey in Q2 called Consumer Electronics Purchases: Quarterly Monitor, and I wrote a couple of blogs about which CE products appear to be more recession-proof than others. We currently have a survey in the field in five major European countries that is, among other things, looking at purchase intentions for a variety of CE products, including Blu-ray players.
Now, we're preparing a Holiday Intentions Survey that will be a specific look at consumers and what they may or may not planning to buy in the next few months. That should provide some interesting data.
0 Comments:
Post a Comment
<< Home