Don't Mess with the Local Access Channels!
Ironic that suburban Chicago - the location of Wayne's World from Saturday Night Live fame - is front and center again about local access services. An article in Daily Herald notes that residents are up in arms about local channel 99 on AT&T's U-verse service. Among their complaints?
- U-verse takes too long to load local content;
- It has a lower image resolution compared to commercial channels;
- It doesn't offer broadcast-quality audio;
- It doesn't support closed captioning; and
- It cannot be digitally recorded with AT&T's built-in digital video recorder.
Meanwhile, Comcast is taking the opportunity to tout the quality of its local access channels. In an age of HDTV, DVRs, and on-demand, who woulda thought that local access channels could be a key differentiator?
Actually, we got a taste of the importance of the local access channels in some research we conducted in a community that was about to have an IPTV service available as a choice. Amid all of the unique features that were tested, it was interesting to have the respondents zero in on local attributes of the service, such as school and community-based programming and responsive customer service. It's a good reminder not to get so focused on the bells and whistles of advanced television service that you lose sight of the more basic elements of delivering a quality television experience.
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