Parks Associates Blog

Wednesday, August 20, 2008

Intel and Yahoo: Widget Channel Strategy

Eric Kim from Intel's Digital Home Group today unveiled an application framework called the Widget Channel. It will bring structured Internet applications and content to the television, using widgets. The solution uses Yahoo's Widget Engine and core libraries, and brings many services to the TV, including content from Blockbuster, Disney-ABC, CBS Interactive, Cinequest, Joost, and Showtime.

Kim also unveiled the Intel Media Processor CE 3100 (formerly codenamed "Canmore"), which is an SoC solution using Intel Architecture that will be aimed at the consumer electronics space - TVs, DVD players, set-top boxes, and other connected CE devices.

It's interesting to see how the Intel focus shifted rapidly from "PC in the living room" (Viiv) to creating embedded solutions for connected CE devices. Other than driving more premium content to the TV screen, it will be interesting to see how consumers react to the other Web-on-TV applications that Intel and Yahoo are touting.


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