Parks Associates Blog

Tuesday, August 19, 2008

Blending Premium Internet Experiences with Television and CE

Yesterday's announcement from Widevine that CinemaNow has chosen its content protection solution in a multi-platform distribution strategy is the first of many expected announcements through the rest of the year that show the migration of Internet video and other applications from just a pure PC/portable multimedia player market. As we wrote last week, the development trends indicate that Internet video services are going to be common on all kinds of platforms and via all kinds of existing services - including your broadband and television services. In a few years, it really will be hard to find many pure-play Internet video services, as many will be blended in existing services and available through products that consumers are going to have in their living rooms, anyway - the game console, the set-top box, the TV, etc.

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