Parks Associates Blog

Tuesday, August 12, 2008

Consumers to spend billions on Internet Video Services by 2013

TV-based Internet video receivers and connected consumer electronics platforms will drive transactional revenues for premium Internet video services past $6 billion --

U.S. consumers will spend over $6 billion for Internet video services by 2013, with direct-to-TV videos accounting for 75% of that revenue, according to Parks Associates’ Internet Video: Direct-to-Consumer Services (Second Edition). This new report finds that greater ownership of connected game consoles, networked TVs, and alternative video-on-demand set-top receivers is generating significant growth in user-paid revenues.

Future areas to watch include ad-supported movie streams, new targeted advertising approaches, and Hollywood’s efforts to offer more electronically distributed content through download-to-burn kiosks and other manufacturing-on-demand outlets.

Internet Video: Direct-to-Consumer Services (Second Edition) examines the business of premium Internet video delivery and includes the latest primary consumer research on Internet video consumption and interest in new Internet video services and products.

Parks Associates will present on Internet video and other digital-lifestyle topics at CONNECTIONS™ Europe Summit, August 29, in Berlin.

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