Parks Associates presents new “Global Consumer Research on Femtocells” at Femtocells Americas
Femtocells can have a major impact on consumer satisfaction and loyalty. Among U.S. consumers likely to change operators in the next 12 months, 44% were very likely to reconsider if their current operator offered a femtocell. The new research from Parks Associates reveals over 50% of U.S. broadband households find femtocells appealing.
The primary driver for femtocell interest is improved in-home coverage. Important secondary drivers include increased mobile handset battery life, faster mobile broadband, advanced femtocell services, and home-zone calling tariffs.