Parks Associates Blog

Monday, December 13, 2010

Parks Associates presents new “Global Consumer Research on Femtocells” at Femtocells Americas

Harry Wang, Director, Health & Mobile Product Research, Parks Associates, will present key findings from a recently completed global study on femtocells on behalf of Femto Forum at the Femtocells Americas 2010 Conference during the session, “Global Consumer Research on Femtocells” on Tuesday, December 14th at 9:50 AM, in Miami, Florida.

Femtocells can have a major impact on consumer satisfaction and loyalty. Among U.S. consumers likely to change operators in the next 12 months, 44% were very likely to reconsider if their current operator offered a femtocell. The new research from Parks Associates reveals over 50% of U.S. broadband households find femtocells appealing.

The primary driver for femtocell interest is improved in-home coverage. Important secondary drivers include increased mobile handset battery life, faster mobile broadband, advanced femtocell services, and home-zone calling tariffs.

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