Parks Associates Blog

Wednesday, December 08, 2010

Technicolor Develops 3D Certification Program

Technicolor wants to be sure 3D is comfortable to watch.

With that in mind, the company has introduced a 3D Certification program aimed at broadcasters and network service providers, to ensure that 3D material meets minimum quality requirements before it is delivered to consumers. The foundation of the service, dubbed Technicolor Certifi3D, is an in-house developed 3D analysis software tool.

Technicolor's new 3D analysis software was developed by its Research and Innovation team. Utilizing the left and right source masters, the software is designed to build a 3D model in real time giving an accurate pixel count for objects that are too close or too far away from the viewer that would result in discomfort. It also automatically detects and flags conflicts with the edges of the TV screen, another source of discomfort for 3D in the home.

Initially, the certification program will be available in London and Los Angeles. Eventually the service would be available worldwide.

For the complete article, please click here.

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