Parks Associates Blog

Monday, November 22, 2010

VUDU now available through the PlayStation 3

VUDU's online VoD service is now available on the PlayStation 3. Video-on-demand through the connected game console is currently the largest revenue generator for online video today. We estimate that 10% of all U.S. broadband households are using - at least occasionally - a connected game console to watch premium VoD such as movies. This is generating - today - up to $300 million in premium movie VoD revenues at the game console.

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