Parks Associates Blog

Monday, November 22, 2010

Hulu Plus out of Beta; On Roku for $7.99 a month

The Hulu Plus subscription service out of preview, and announced two items of note last week:
  • First, the monthly price for Hulu Plus moving forward is just $7.99. Any current subscribers who joined during our preview period will receive a credit for the difference from the $9.99 preview price. This credit will automatically be applied to their next billing cycle.
  • Hulu Plus launches on Roku. All PlayStation 3 owners with a PlayStation Network account, which is free, can download the Hulu Plus application. In the months to come, Hulu Plus will be coming to Internet-connected Vizio, LG Electronics, and Panasonic Blu-ray players and HDTVs; TiVo Premiere DVRs; the Xbox 360; and Western Digital’s WD TV Live Hub Media Center and WD TV Live Plus Network Media Player, with many more mobile phones, tablets, set-top boxes, and Internet-connected devices to be announced.

Hulu is offering several special offers:

  • One free week trials for all new subscribers. In addition, current subscribers who joined during the preview period will receive a credit for one week of Hulu Plus toward their next month’s subscription.
  • Two free weeks of Hulu Plus for both current subscribers and friends they invite through our referral program. Subscribers can learn more by clicking on the “Referrals” tab on their Hulu profile page.
  • 11 weeks ($20 worth) of free Hulu Plus with the purchase of a Sony BRAVIA connected TV or Blu-ray player through January 31, 2011. (See sony.com/huluplus.)
  • One free month of Hulu Plus with the purchase of a Roku device through December 15, 2010.


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