Parks Associates Blog

Wednesday, September 01, 2010

Roku's cutting prices on its Digital Video Players

Ahead of Apple's expected announcements today, Roku is now offering its three boxes for $60, $70, or $100. This is a $20 or $30 discount, based on which box you get.

Roku says it will also offer 1080p support to its "HD-XR" customers -- that's the $100 box -- later this year, via a free software update.

In January, Roku indicated that it had sold more than 500,000 of the video players.

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