Parks Associates Blog

Thursday, August 26, 2010

Caregivers and their concerns for chronically ill family members drive early market for home health monitoring services

Parks Associates' groundbreaking consumer survey Uptake of Personal Health Tools & Services reveals important consumer insights on personal health technologies. Almost 20% of U.S. consumers who care for an ill family member are willing to pay out-of-pocket for a home health monitoring service, almost double the number who would purchase the service for themselves, according to Parks Associates.

Uptake of Personal Health Tools & Services finds consumer motivations for adopting home health monitoring include concerns they will be unable to accurately measure and track their loved one’s vital signs. They also fear they will be unable to detect warning signs of health decline for their loved ones, and they see home monitoring as a good solution. Several wireless chronic care management solutions are already available, including MedApps, Ideal Life, WellDoc, and Generation One, which tap into this early market. Read the press release

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