PlayJam expands UK DTT coverage through Tesco

PlayJam is a company that we covered in a recent report titled Gaming ARPU: Games & the Service Provider, and we concluded that there is a significant opportunity for games-on-TV as a value-added service through pay-TV operators and connected TV players. With DTT set-top boxes becoming hybrid, however, there are also opportunities in this space.

PlayJam has expanded the availability of its network across UK digital-terrestrial platform Freeview through set-tops sold by retail chain Tesco, the company has announced. Tesco Freeview boxes delivering PlayJam via a dedicated channel have been available since June, but a connected PlayJam service will be available via hybrid IP-connected Freeview boxes from the autumn.