Parks Associates Blog

Friday, July 31, 2009

Annual set-top shipments worldwide to exceed 200 million by 2013 as service providers seek competitive edge

Demand for high-definition content, time-shifting, and interactive applications will drive growth in the set-top market

The demand for interactive and personalized television services will push annual worldwide set-top box shipments over 200 million by 2013, as providers overhaul their current base with next-generation models.

The research firm’s latest report Set-Top Boxes: Outlook says the global digital transition and new distribution channels like DTT, IPTV, and over-the-top video services will intensify competition in the television service market. Carriers and manufacturers looking for a competitive advantage will replace their current installed base of set-tops with advanced models capable of supporting applications such as time- and place-shifting and Internet-based offerings.

Consumers are attracted to the concept of connected CE, with one-third of U.S. broadband households very interested in a set-top box that connects to their PC and Internet service as well as their TV. While less than ten percent are willing to pay a monthly fee, demand is still on an upward trend, especially as the set-top connects to more and more services.

Growing demand is good news for service providers, especially cable and telco/IPTV operators, who are leveraging the set-top box platform to support their multiplay strategies. With the box connected to a variety of sources, it will expand the battle in the television services market to the entire digital home, affecting every service sector from energy management and security to voice and video.

For the full press release, click here.

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