Parks Associates Blog

Tuesday, January 27, 2009

Parks Associates finds monitoring revenues keeping home security industry afloat during recession

New report reveals monitoring makes up 75% of home security revenues --

Monitoring revenues are still the financial bedrock of the U.S. security industry, constituting 75% of all revenue, according to Home Systems: Home Security Update, which reports monitoring will cushion this market during the recession.

This new report from Parks Associates finds the number of monitored security households intending to cancel their service is only 4-8% higher than normal due to the economic downturn. The report also warns that the resilience of this service category will attract new competitors.

Home Systems: Home Security Update reports the number of monitoring service subscribers will not increase as quickly now as in past years due to the drop in new starts and the lower number of households moving into new residences. However, the current base of customers shows a predilection to keep their monitoring services and will even tolerate a small fee increase.
For more information, click here.

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