Parks Associates Blog

Tuesday, May 13, 2008

One in Five U.S. Households Has Never Used E-mail

New Survey Finds Substantial Number of Households Not Crossed the Digital Divide

Roughly one-fifth of all U.S. heads-of-household have never used e-mail, according to National Technology Scan, a forthcoming study by Parks Associates. This annual phone survey of U.S. households found 20 million households are without Internet access, approximately 18% of all U.S. households.

Age and education are factors in this divide. One-half of those who have never used e-mail are over 65, and 56 percent had no schooling beyond high school.

National Technology Scan found just seven percent of the 20 million “disconnected” homes plan to subscribe to an Internet service within the next 12 months. Still, the study reports a steady decline in the number of disconnected households when comparing findings with previous years. National Technology Scan reported at year-end 2006 that 29 percent of all U.S. households (31 million homes) did not have Internet access, citing low perceived value of the Internet.

National Technology Scan provides an accurate picture of current adoption levels, demand, and the total available market for technology products and services in the U.S. The study provides comparative analysis with past adoption levels and overall trending patterns for strategic planning and forecasts of sales and revenues for product lines and services.

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