Parks Associates Blog

Thursday, May 01, 2008

Apple Does Day and Date

I guess the movie studios aren't quite as ticked off at Apple as everyone thought. Apple announced today that new movie releases from major film studios and premier independent studios are available for purchase on the iTunes Store on the same day as their DVD release. It'll be interesting to see the results of these day-and-date efforts. It reasons that the studios are going to get a lot more traction from their catalogue content (most of which will be available for $9.99 from iTunes) in particular. Instead of stamping more DVDs and hoping that they sell instead of gathering dust, electronic distribution through the well-known iTunes portal can be a cost-effective way to generate some revenues from the older content.

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