Parks Associates Blog

Sunday, April 06, 2008

Digital Converter Boxes: The Parks Associates Mystery Shopper Report

Believe it or not, we've got an analyst at Parks Associates who doesn't subscribe to any television service! We sent our intrepid analyst out to the retail stores late last week to do some digital converter box comparison shopping. Armed with the $40 coupon from the federal government, our mystery shopper reported the following information

  • Of the 38 different models listed, there are only 6 in the retailers listed and none can be purchased online from these retailers, although you can supposedly order from RadioShack via the phone.
  • Online with the BSAT e-Shop listed as the only online retailer, you can chose from Artec T3A-PRO at $44.99 and the RCA DTA800 at $47.99, but any savings from purchasing it here is negated in the shipping costs.
  • In the store, Best Buy only had one box as an option, the Insignia NX-DXA1 at $59.99.
  • Circuit City's Website listed only one as well to be purchased in store, the Zenith DTT900 at $59.99.
  • Wal-Mart listed two for its stores, the Magnavox TB100MW9 at $52.97 and the RCA DTA800 at $49.87.
  • RadioShack listed the DigitalSTREAM DTX9900 at $59.99 and the Zenith DTT900 at $59.99.
  • None of the ones listed from the stores are the ones indicated on the paper from the NTIA Coupon Program as being "capable of passing through an analog signal to the TV set" to get you by until all television is HD.

2 Comments:

Anonymous Ken said...

This is an interesting experience and very common place around the country. You might want your secret shopper to read a little bit about the digital transition here at http://www.ezdigitaltv.com/ Then return to the retailers and see if the sales associates give accurate information about the transition.

10:48 AM  
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6:46 AM  

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