Parks Associates Blog

Monday, March 31, 2008

Parks Associates' Gaming Analyst to Present New Consumer Data and Forecasts at Virtual Worlds Show

Yuanzhe (Michael) Cai, Director of Broadband and Gaming, Parks Associates, will present new gaming research at Virtual Worlds Spring 2008 in New York on Thursday, April 3 at 11 A.M.

Cai will present data from the Electronic Gaming in the Digital Home II, a consumer survey of 2,000 Internet gamers divided into six groups: power, social, leisure, incidental, dormant, and occasional. This survey analyzes trending in all aspects of the gaming domain, including gamer habits and expenditure on different hardware platforms, online vs. offline gaming activities, and interest in different gaming offerings such as online console gaming, multiplayer online gaming, mobile gaming, virtual worlds, and free-to-play games.

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