Parks Associates Blog

Wednesday, March 19, 2008

New Healthcare Study Outlines Strategies To Increase Adoption Of Home Health Monitoring Technologies

Opportunities for Vendor Success in Projected $2.5 Billion Digital Health Industry --

The digital health industry still faces formidable challenges in convincing private insurers to adopt home health monitoring technologies. Yet vendors can overcome insurer resistance by providing independently verifiable trial results and further education regarding the benefits of home health monitoring technologies, according to Private Insurance and Digital Health Solutions.

“With U.S. market potential of $2.5 billion in device and service revenues by 2012, the home health monitoring industry has every incentive to convince private insurers, along with other potential payers, of the technology’s value and feasibility,” said Harry Wang, Senior Analyst.

Private Insurance and Digital Health Solutions is Parks Associates’ latest primary research on the private health insurance industry. The study’s analysis is based on January 2008 interviews with twenty senior executives from the private health insurance industry and includes twelve major findings and ten key recommendations.

Harry Wang will present Parks Associates research findings at ATA 2008 in Seattle on April 7, 2008. For more information about Parks Associates’ digital health research, visit http://www.digitalhealthnews.com/.

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