Parks Associates Blog

Thursday, August 20, 2009

Service providers boost subscriber satisfaction with bundled services and connected home strategies

A new white paper from Parks Associates finds households with bundles and home network solutions supplied by their service provider are more satisfied with their broadband service and more receptive to value-added services.

Broadband providers can achieve 15% higher customer satisfaction through connected home strategies that include service bundles and value-added services such as premium technical support.

Broadband Services: The Turning Point, the new white paper from Parks Associates, reports subscribers with a triple-play bundle exceed the national average for satisfaction with broadband services. Premium entertainment services, premium technical support, and provider-deployed home networks also have an immediate and positive impact on customer satisfaction and create a foundation for future service enhancements and higher ARPU.

Broadband Services: The Turning Point examines the evolution of broadband services and provides primary consumer data of U.S. broadband households, including current penetration of bundled services, consumer interest in a variety of broadband value-added services, and the impact of VAS on customer satisfaction.

Parks Associates’ upcoming project Broadband, Communications, and Entertainment Bundles examines the consumer selection process for communications and entertainment services.

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