Parks Associates Blog

Monday, April 21, 2008

Wii is a Virus and Nobody Turns it on?

According to an article on Gamedaily-Epic President Mike Capps had some interesting words for the Wii, saying that it spreads like a virus, but then 'nobody turns it on.'

"It's a virus where you buy it and you play it with your friends and they're like, 'Oh my God that's so cool, I'm gonna go buy it.' So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. Obviously there's a class of people who really love it and enjoy it and are getting into the games but I'm still waiting for that one game that makes me play it. Who knows, maybe Wii Fit will be it."

I'm not sure where Mike got his data from, in addition to his gaming friends but it seems he fell into the "power/core gamer fallacy"-people in the traditional gaming industry tend to look at themselves and assume the entire gaming audience is like them. Data from our new multiclient study of 2,000 Internet gamers (defined as people who have Internet access at home and play games on a computer, console, portable player, or mobile phone for at least one hour per month) shows that the Nintendo Wii is actually the most frequently used game console.

Despite our difference, I do agree that Nintendo needs to create more games like the popular Wii Sports in order to maintain its momentum. Although it makes money selling hardware, software is still where the money is. Increasing software attach rate among Wii households who have been playing Wii Sports ever since they got the console is key.


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