Parks Associates Blog

Tuesday, March 04, 2008

Research Analyst, Michael Cai Speaks at SXSW

According to Parks Associates, 59 percent of all consumers in the U.S. who play games on their mobile phones are women. The majority of Internet-based gamers also are women. Will women continue to drive the growth of casual gaming? Or will men drive right past them?

Parks Associates analyst Michael Cai will be at SXSW Interactive this week to participate in "The Female Takedown of Casual Gaming," on Sunday at 10am in Austin, Texas.

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