The FCC-NCTA Throwdown
- Martin ignores the fact that one-third of pay TV subscribers receive their services from companies other than the cable operators, including satellite and the resurgent telcos’ television services (Verizon FiOS and AT&T U-verse).
- In only stating the cable industry figures, Martin failed to note that Verizon’s rates (according to the NCTA) have actually risen faster than cable rates.
- Martin makes an “apples-to-oranges” comparison when talking about cable rates over a ten-year period. For example, in 1995, there was no digital cable service available; it was all analog/basic. As subscribers have moved from analog to digital tiers, their monthly cable rates have certainly increased, but so too have the number of channels they’re receiving, the ability to have a digital video recorder, and the ability to order movies via video-on-demand. Parks Associates’ own data indicates that 18% broadband households use premium VoD at least monthly. So, yes, the average revenues being reported by the major public cable companies certainly reflect a big jump in prices, but there are significant reasons for this that certainly aren’t related to price gouging.
Our analysis of cable ARPU back the NCTA's argument that merely stating the average prices paid by cable customers over a ten-year period fails to take into account all of the potential reasons why rates are rising. As you look at the four major public cable operators, you’ll notice that revenues per basic video subscriber (customers with at least basic service) have grown considerably since 2002. However, in all but one case, the pace of upgrades to digital cable services has also increased. So, too have the number of subscribers choosing bundled services packages, where the monthly cost is going to be higher, but customers are tying two or more services together in one bill. Now, it should be noted that the Cablevision and Charter numbers presented here are from Q3 2007, and the Revenue Per Basic Subscriber figure for Time Warner Cable is our own estimate based on their most-recent financial release.
One more point made by the NCTA was that the FCC is no longer reporting a widely-used metric call “price-per-channel.” The NCTA argues that this figure was in fact declining, but Martin no longer presents this figure to Congress, and in fact “ordered the Media Bureau to suppress this information from the public and from Congress.”
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