Parks Associates Blog

Wednesday, September 15, 2010

State of the Worldwide Digital Television Market

The global market for television services continues to grow despite persistent economic challenges throughout the world. Most of this growth is occurring in digital technologies, with digital terrestrial and cable services supplanting their analog counterparts while IPTV providers fight to increase their piece of the television services pie.

Increased awareness of what is possible on the TV has driven consumer interest in these services, and competition has caused many providers around the globe to evaluate and introduce advanced TV features that leverage digital technologies. Companies in developed nations, including North America and Europe, are rolling out on-demand, interactive, and time/place-shifting offerings. Several providers in emerging markets, such as China and India, are working on digitalization of their services, and they are exploring the new features made possible by this technological shift.

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