Parks Associates Blog

Wednesday, February 17, 2010

The catch-up TV space in the U.K. gets another entrant

There's news on this from both the BBC and the Digital TV Group. SeeSaw offers 3,000 hours of content Channel 4, and Five, and BBC Worldwide programming. It's different from the BBC iPlayer in that it is ad-supported.

SeeSaw joins the individual online catch-up TV services from the following broadcasters:

  • BBC iPlayer: Averaging five million unique users per week (with more than 114 million requests recorded in January), BBC iPlayer content is available for viewing on more than 20 different platforms. The BBC provides some interesting usage statistics here;
  • Channel 4 on Demand (4oD): Around 4,000 hours of content (10,000 programs) with around 2.9 million monthly views;
  • Five.TV/Demand Five: In a typical month, the Five digital family receives 2.5 million visitors from as many as 1.6 million unique users; in September, Five reported more than three million views of long-form content; and
    ITV Player: 6.5 million average monthly unique visitors.

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