Parks Associates Blog

Tuesday, October 20, 2009

Parks Associates to present Connected TV and Cloud Media research at Digital Hollywood

Kurt Scherf, Vice President, Principal Analyst, Parks Associates, will present a special session “Cloud Media & Connected TVs: The New Face of Digital Entertainment” at Digital Hollywood Fall on Wednesday, October 21.

This research presentation, sponsored by Rovi Corporation will start at 10:45 a.m., in the Escondido Room, at the Loews Santa Monica Beach Hotel, Santa Monica, Calif.

Kurt will present Parks Associates’ latest consumer research, detailing demand and interest regarding connected CE and cloud media services, and discuss the implications of networked entertainment within the context of the connected home.

He will also discuss use cases for connectivity and identify offerings from CE vendors and service providers that are driving consumption of on-demand, multiplatform, and mixed-media entertainment.

Networked entertainment is redefining the concept of the connected home. In the U.S., more than 20% of consumers find connected set-top boxes enabling whole-home and PC-to-TV content services highly appealing, while more than one-third express interest in connected TVs and Blu-ray players that can deliver enhanced video-on-demand services. To fulfill this growing demand, and remain competitive, companies will have to serve more content and services in multiple locations and on multiple platforms.

Rovi Corporation, which delivers solutions that enable consumers to intuitively connect to new entertainment from many sources and locations, is sponsoring this special research and lunch session.

For more information about this event, visit
http://www.parksassociates.com/events/at_events.htm .

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