Parks Associates Blog

Thursday, March 05, 2009

Time Warner Tests "TV Everywhere" Plan

Cable network giant, Time Warner has a plan to distribute pay TV programming via web sites like Hulu, Yahoo TV, and YouTube. Whether through a mobile device or a computer, viewers will just have to prove they already subscribe to pay TV (cable, satellite or telco's TV offerings).

The "TV Everywhere" plan enables a cable subscriber (or person from that household) to have online access to the programming included in their current cable TV bundle. Full details are still being worked out although the goal is to prevent households from cancelling their cable TV subscriptions. The number of people per account is undetermined. There might also be a web-only option for non-cable TV subscribers.

Regardless of service provider (DirectTV, Time Warner Cable, Verizon, etc.), one would be able to watch content from networks like HBO or TNT. We will also have to wait to see if other cable networks adopt this plan too. However, Viacom and NBCU are moving forward with free cable distribution online because it helps boost awareness and ratings for their shows. Although, Time Warner argues that the trend of consumers ditching pay TV for free online content is an important and increasing issue.

To read more about this topic, please read the Advertising Age's article "TV Everywhere -- As Long As You Pay for It."

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