Parks Associates Blog

Tuesday, February 10, 2009

DTV Switch to happen sooner than expected.

The Congress finally agreed to a delay in the mandatory switch over until June after much debate and heartache to the likes of Verizon, AT&T and Qualcomm. However, in yet another turn in events, more expected than unexpected, the broadcast stations have decided to switch over to pure digital transmission much sooner than the mandated date in June. 40% of the local broadcast stations i.e. 2 in out every 5 have expressed their intention to switch as soon as possible. The major factor in that decision is the ability to save on costs by not having to simultaneously broadcast in digital and analog format. Why would the local stations be so desperate to save on their operational expenditure? The answer to that question lies in the fact that most local/regional network have experienced a steep decline in their ad revenue and are forced to conserve costs. As a result, analog TV viewers will likely be left in the dark after all.

On a separate note, the concept of a unified residential gateway seems to be making its way back. reports that AT&T has an STB-Femtocell combination box in the making.

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