Blu-ray players at $230 and heading to $150

So, if retailers aren't willing to cut prices on flat-screen TVs, they're definitely dropping prices on Blu-ray players, according to today's Wall Street Journal. The article says that entry-level Blu-ray players have dropped below $230 at major retailers, including Target, Wal-Mart, and Best Buy. Some observers think that the price will fall below $150 in time for Black Friday.