Time Warner Cable Offering Online Video Store

Time Warner Cable will soon launch an online video store, according to Multichannel News. Chief Strategy Officer Peter Stern says that the store will use the same backend infrastructure and offer the same type of selection as Comcast's Fancast service - about 3,000 movies and TV shows for rent or download.

Since Comcast and Time Warner are using the same type of infrastructure, I wonder if this is the start of a Canoe Ventures trend where the major cable MSOs launch similar services in the online video world and share advertising technology to reduce their costs and standardize on ad serving, measurement, and other features?