Parks Associates Blog

Monday, August 20, 2007

The HD DVD Format Fights Back

After a couple of months of wins by the Blu-ray format, the HD DVD camp announced some positive news. Paramount and Dreamworks Animation announced that they will exclusively support the HD DVD format going forward. The first title released will be "Blades of Glory" on August 28th. This will be followed by the summer blockbusters "Transformers" and "Shrek the Third". These two movies combined have grossed almost $600 million in the United States.

This announcement comes after two significant wins by the Blu-ray format. In July, Blockbuster announced it would only support the Blu-ray format in their stores going forward. Target announced this month that it would only support Blu-ray hardware. While, this is a positive sign for the HD DVD format, the Blu-ray format still seems to be inching ahead. The format, backed by Sony, holds the advantage in disk storage capacity, content support and retail support. Additionally, Sony's decision to include a Blu-ray player with its PS3 has been a major reason for Blu-ray's early adoption.

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