Parks Associates Blog

Friday, July 13, 2007

Primary Research of U.S. Home Builders Quantifies Value of Electronic Amenities in New Home Construction

Parks Associates and Hanley Wood’s DIGITAL HOME announce the 2007 edition of their highly successful Builder Insights, an ongoing project featuring an annual primary research study of U.S. home builders.

In Builder Insights 2006, Parks Associates and Hanley Wood determined that many U.S. home builders are currently offering electronic amenities in their homes. Further, despite a soft home building market, the market value of these systems reached $8.9 billion in 2005 and was on target to grow 5-6% in 2006.

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