Parks Associates Blog

Tuesday, August 05, 2008

Consumers are not sold on mobile video services

Parks Associates recommends operators should offer free content to entice new subscribers...

While nearly one-third of U.S. households have a video-capable mobile phone, operators are struggling to find an audience for their mobile video services, according to Mobile TV: Analysis & Forecast (Second Edition).

This new report by market research firm Parks Associates found a majority of consumers with a video-capable mobile phone have never used the video features. For example, 56% have never watched a video clip using a mobile phone. These low usage rates are discouraging for operators hoping to boost revenues through new TV and video services. The report predicts operators will overcome this challenge by offering more programming at no cost.

Mobile TV: Analysis & Forecast (Second Edition) is a study of the global market for mobile TV services.

The full press release is available:

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Blogger Davis Freeberg said...

Mobile video is just a scam to make you pay more for your cell phone. If they weren't charging $10 a month for limited weaksauce content, they'd have more people tuning. Personally, I'm holding out until we see a DivX compatible phone in the US market. I'd rather transfer my files onto the phone, then over pay for watching video on a tiny screen. Consumers shouldn't have to pay for content multiple times just to see it on different screens.

8:58 AM  

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