Parks Associates Blog

Tuesday, July 08, 2008

Consumers listening to music more and more on TVs

Parks Associates says advanced TV applications make the television...

In a new survey by Parks Associates, roughly two-thirds of U.S. and Canadian broadband households reported regular use of a PC to play music while at home, and one-third said they use a television to listen to music. MP3 players ranked equal to TVs, with one-third of households using these platforms for music, in the new report titled Digital Media Habits II.

“iPods are sexy, but not everybody has one,” said John Barrett, Director of Research at Parks Associates. “TVs are ubiquitous and increasingly capable of delivering a range of content, especially with new features like digital music delivery and place-shifting services. This is just the tip of the iceberg for TV applications.”

In the report, Parks Associates analysts recommend that developers and service providers account for these standard platforms when designing new digital entertainment services.

Parks Associates will discuss next-generation video services at the CONNECTIONS™ Europe Summit, taking place August 29, 2008, in Berlin, Germany. The Summit will feature panel discussions on “The Evolution of Video Devices” and “Visual Networking and TV 2.0,” among other topics. Sponsors include Cisco Systems, Enure Networks, F-Secure Corporation, MoCA™,, WirelessHD and Zilog. Visit for more information.

Digital Media Habits II is a study of media trends in the U.S. and Canada.

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Anonymous Anonymous said...

I assume listening to music on TV's was via cable/satellite music channels? This has been going on for ages, so I don't see any surprise in 1/3 of those surveyed saying so. I would assume this number has been dropping since MP3 download listening. It's easy and convenient but like radio, the best the listener can do is tune to a "channel" and take what's delivered.
Now, if I could get podcasts via TV channels, that would be a whole new ballcame!

6:56 AM  

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